Electrolux

Role

Design lead and UX, Electrolux (Post Purchase)

Research

The results of qualitative tests and interviews showed that the majority of people felt confused and uncertain when using the current service booking solution. The main confusion was the different plans depending on whether your product had warranty or not. There were too many options, and also not a clear communication on pricing.

Mission

To refine and redesign the user flow and overall user experience, making it more transparent with pricing, and giving a much more clearer and better understanding of how far in the booking process the users are.